USWNT viewership on Fox outdrew 2018 men's final | News Coverage from USA

USWNT viewership on Fox outdrew 2018 men’s final

Sunday’s World Cup final between the U.S. women and the Netherlands was the most-watched English-language soccer broadcast in four years and the average audience was 22% higher than last year’s men’s World Cup. 

Fox Sports announced that broadcast averaged 14.27 million viewers for USWNT’s 2-0 victory on Sunday — which kicked off at 11 a.m. ET — and peaked at 20 million viewers. The audience totals included the broadcast on Fox as well as streaming services. 

The game had a 10.0 overnight metered market rating as compared to last year’s men’s match between France and Croatia that drew 8.3 on the same scale.  

As a whole, the women’s World Cup ratings were up 2% from the 2015 tournament and 11% from 2011’s. But the most-watched soccer match in United States history is still the 2015 World Cup final in which the USWNT defeated Japan 5-2. That garnered 25.4 million viewers for Fox.

The World Cup aired in the U.S. on Fox Sports, Fox Sports 1 and Fox Sports 2 from June 7 until Sunday. 

The Netherlands drew record numbers for a women’s match with 5.5 million people (which equates to 88% of the viewing public tuning in). 

The top three local markets for the entire tournament were Austin, Texas, San Diego and Kansas City, Missouri. 

More detailed Nielsen ratings, including viewership totals, will be released later Monday.

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